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Merck KGaA, BrandWatch Technologies Form Long-Term Partnership

Merck KGaA is extending its Securalic product portfolio by a variety of new, hidden security features as well as the associat

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Merck KGaA, Darmstadt, Germany, is expanding its cooperation with BrandWatch Technologies into a strategic partnership. As a result, Merck KGaA is extending its Securalic product portfolio by a variety of new, hidden security features as well as the associated readers, thus consolidating its position in the core markets of the US and Europe.

BrandWatch is a leading supplier in the field of security features. Through the cooperation, it is tapping into new distribution channels for its materials and detectors.

The BrandWatch product range increases the array of possible combinations. The hidden security solutions can be verified only by means of detectors. In this way, high-quality brand-name products can be protected against imitation and consumer protection is bolstered. The life-threatening product piracy of pharmaceuticals and their packaging is also made more difficult through the Securalic security concepts.

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